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Stacy Schiff Wins 2014 BIO Award

Stacy_Schiff

Schiff would be incapable of writing a dull page or a lame sentence “even if forced to at gunpoint,” said 2013 BIO Award winner Ron Chernow.

Stacy Schiff is the winner of the fifth annual BIO Award. BIO bestows this honor on a colleague who has made a major contribution to the advancement of the art and craft of biography. The award has previously been given to Jean Strouse, Robert Caro, Arnold Rampersad, and Ron Chernow.

Schiff will receive the honor during the 2014 Compleat Biographer Conference on May 17 at the University of Massachusetts Boston, where she will deliver the keynote address.

“Through her writing, Schiff has been, and remains, an inspiration to biographers worldwide,” said James McGrath Morris, president of BIO. “But also she demonstrated her devotion to biography through her willingness to lend her support when we first began to create our organization. She is a remarkably generous writer whose devotion to her art and craft extends beyond the written page.”

Schiff is the author of Véra (Mrs. Vladimir Nabokov), winner of the Pulitzer Prize; Saint-Exupéry, a Pulitzer Prize finalist; and A Great Improvisation: Franklin, France, and the Birth of America, winner of the George Washington Book Prize, the Ambassador Award in American Studies, and the Gilbert Chinard Prize of the Institut Français d’Amérique.

Her most recent book, Cleopatra: A Life, was published to great acclaim in 2010. Cleopatra appeared on most year-end best books lists, including the New York Times’s Top Ten Books of 2010, and won the PEN/Jacqueline Bograd Weld Award for biography. A number-one bestselling book, Cleopatra was translated into 30 languages.

Praised for her meticulous scholarship and her witty style, Schiff has contributed frequently to the New York Times op-ed page and Book Review. A fellow at the Cullman Center for Scholars and Writers at the New York Public Library, she was the recipient of an Academy Award in Literature from the American Academy of Arts and Letters and was named a 2011 Library Lion of the New York Public Library.

A Biographer’s Journey through Social Media Marketing

By Will Swift

How did a liberal Massachusetts Democrat come to write a book on the Nixon marriage, and how in the world could he sell that book through social media?

Swift's book is the first scholarly look at the Nixons' 53-year marriage.

Swift’s book is the first scholarly look at the Nixons’ 53-year marriage.

As a psychotherapist who likes healing historical reputations, I wondered when I started my new book Pat and Dick: The Nixons, an Intimate Portrait of a Marriage if the Nixons’ partnership was as dreadful as commonly portrayed or whether its image was tarnished because scholars had not adequately studied the primary sources. I dug into newly opened Nixon archives, and the Nixon Foundation began to release love letters written during their courtship and when they were separated during the Second World War. As I slowly gained access to Nixon insiders, an entirely different Nixon marriage emerged: complicated, stressful, but grounded in love and commitment.

Now I had a compelling and surprising story. But how could I, as a liberal Democrat who had protested against the Vietnam War, reach a receptive audience?

Everyone reports the power of social media to sell books in these days of disappearing bookstores and dying book review pages. For me, going beyond a casual acquaintance with Facebook felt like having to take a computer apart and put it back together again without instructions. When faced with technical challenges like this, my mind goes blank. My friends Anne Heller and Kate Buford came to the rescue, telling me about their great experiences working with Ken Gillette of Target Marketing to promote their respective books on Ayn Rand and Jim Thorpe. I hired Gillette, and here’s a brief look at what he’s done for me.

Dramatic Rise in Numbers

I started a Facebook account for Pat and Dick on May 23, 2013, and by December 10 I had only accumulated 85 followers, despite my diligent twice-weekly postings. Twitter seemed even more daunting. I learned how to tweet my posts on Facebook by adding a #NIXON at the end of the post, but I only intermittently re-tweeted other people’s posts. I had managed to accumulate the underwhelming stable of 23 followers on Twitter by mid-December.

I was amazed that in the first week of target marketing, Gillette’s team doubled my numbers on both sites and quadrupled them by the launch date. I asked Gillette how they did it. “Considering your existing online audience was quite modest, we wanted to create a high-impact first impression,” he said. “Inspired by the book’s cover and content, we created a custom-designed look and feel across all of your social properties. The design was based on our design team’s research on what phrases and types of photographs people respond best to on social platforms. Then we installed and launched your newly skinned Facebook and Twitter pages.

“The published design carries over the design from the book cover and represents the branding in a sophisticated and interesting way. Our goal? When a new user first visits either site, not only do they know this is a site about Pat and Dick Nixon, but that it is part of a new book about them.”

Gillette said the next step for any social media marketing strategy is to execute a landscape review. What does this mean? “We needed to find where the book’s potential readership existed and identify all the social accounts where they reside,” he said. “My team did an extensive research on all social platforms (primarily Facebook and Twitter) related to the Nixons, Richard Nixon, presidential history, and biographies. This was time intensive, but we wanted to get a clear picture of where your potential customer base lies.

“In addition to social media, we identified the top 50 presidential history and biography blogs and websites. Not only did we target based on topic, we identified online sites with influential/sizeable audiences. Our research to date has a cumulative audience of over 500,000+.”

In early December, Target Marketing initiated a social promotion campaign on both Facebook and Twitter. It promoted the corresponding sites to the people who were fans of other pages and identified people in the social stratosphere by keywords and interests, according to Gillette. “By dramatically expanding your audience we were creating a potential customer base in prep for your book’s on-sale date. To date, we’ve had a 300% increase in the number of fans and followers across both platforms.”

From Awareness to Sales

Gillette explained that the next step is to push for sales once the book is officially available (January 7th): “We switch all branding to a picture of the book cover and a series of promotional ads that invite people to become more involved with your book, learn more, share news of its release and, of course, purchase it.”

My job during this time? Publish postings that emphasize my personal experiences in creating the book.

Next month, I’ll report on how well the social media efforts went.

Will Swift is a BIO board member. His previous book was The Kennedys Amidst the Gathering Storm, which covered the Kennedy family’s coming of age in London during the controversial ambassadorship of Joseph P. Kennedy.

2014 Master Classes

The following Master Classes will be offered Sunday morning May 18th at the University of Massachusetts Boston during the Compleat Biographer annual conference.

Promoting Your Biography: Hiring a Publicist or Going it Alone
Carl Rollyson, instructor
A do-it-yourself workshop conducted by an experienced biographer, for all of us who can’t afford to pay for others to promote our work. We will explore the usefulness of Facebook, Twitter, blogs, other social media, and other sources of free publicity. We will also discuss how to arrange for talks and other promotional activities.

Carl Rollyson is working on A Real Character: Walter Brennan and the World of Hollywood Players, the third volume of his New England trilogy, which includes Amy Lowell Anew: A Biography and American Isis: The Life and Art of Sylvia Plath. His other books include Hollywood Enigma: Dana Andrews, an updated edition of Marilyn Monroe: Life of the Actress (available June 1), and two studies of biography, A Higher Form of Cannibalism: Adventures in the Art and Politics of Biography and Biography: A User’s Guide. His reviews of biography have been collected in Reading Biography and American Biography.

Biography Workshop: Writing the Proposal
Susan Rabiner, instructor
For many would-be biographers, more daunting than researching or writing the book is often writing the proposal. So what makes a good proposal? A passion for your subject, superb research, and good writing all count. But most important is that you understand that, while it’s your subject’s life, it’s your story. Great proposals get control of that story and never let go of that control. Great biographers never fall into the trap of believing that the story is just the sum of the facts you’ve uncovered about your subject’s life. This session will teach you how to write that great proposal and, even more important, how to know you have done so.

Susan Rabiner was an editor for more than thirty years and currently runs Susan Rabiner Literary. She is the co-author (with Alfred Fortunato) of Thinking Like Your Editor: How to Write Great Serious Nonfiction–and Get It Published. Two of the biographers she represents won the Pulitzer Prize for their work.

Registration Opens this Month for 5th Compleat Biographer Conference

Registration for the fifth annual Compleat Biographer conference opens this month. All BIO members will be notified by email when the registration site is open for business. Active BIO members will also receive information on using their member’s discount as well as how to obtain the early-bird registration rate.

The 2014 conference will be held May 16 to 18 at the University of Massachusetts Boston, the site of the first conference and the founding of BIO. Unlike the first, simpler conference, this fifth gathering will include a full day of research workshops in the Boston area on May 16, followed by an evening reception; twenty panel sessions on May 17 along with a luncheon address by the 2014 BIO Award winner (who will be announced in January); our popular networking reception at which the Plutarch Award winner will be revealed; and four master classes on May 18.

“As in past years, our panels deal with the entire process of writing a biography: research, writing, publishing and marketing,” Cathy Curtis, chair of the Program Committee, told TBC. “What’s new is a special emphasis on what my committee likes to call the ‘core curriculum’—the information beginning biographers need as they contemplate choosing a subject and embarking on years of research and writing.”

In addition, conference organizers continue to broaden BIO’s reach to embrace nontraditional forms and subject matter, including group biographies and biographies of marginalized gay subjects. “And because we are convening in Boston,” added Curtis, “we’re devoting a panel to a discussion of biographical subjects whose lives were inseparable from the city of their greatest triumphs.”
A preliminary description of the panels may be seen here.

Biographer-Subject Friendship Presents Challenges and Rewards

By Barbara Burkhardt
Along with writing a biography of Mailer, Lennon edited Critical Essays on Norman Mailer (1986) and Conversations with Norman Mailer (1988).

Along with writing a biography of Mailer, Lennon edited Critical Essays on Norman Mailer (1986) and Conversations with Norman Mailer (1988).

When J. Michael Lennon was pondering where and how to begin his recently published biography, Norman Mailer: A Double Life, he found his solution while taking a morning walk with his wife Donna Pedro Lennon. “We walk two miles every morning,” he said, “and answers, ideas, new perceptions came unbidden about halfway through our little stroll.”

     The plan that came to him that morning was to create an opening scene in which the reader finds young Mailer in France in the late 1940s. Reading through his mail at an American Express office in Nice, Mailer saw that The Naked and the Dead was first on the best-seller list, and he knew his old life was gone.
     This fall, Lennon’s book arrived in bookstores with praise from critics such as the New York Times, which said, “There’s not a paragraph in this enormous book that doesn’t contain a nugget of something you should have known or wish you had known.”
     The book’s completeness is a reflection of its decades of gestation. Lennon first met Mailer in 1972, when he was writing his doctoral thesis on Mailer’s work, and in later years he became a friend as well as the author’s literary executor. Despite this close association, the biography tells Mailer’s whole story.
     “That was his way, bare the soul,” Lennon said. Mailer “decided at an early age not to hide his warts, mistakes, or selfish acts from himself, and he didn’t…. He knew that a biography that glossed over his sins and follies would hurt his legacy far more than their revelation. ‘Put everything in,’ he told me.”
     Lennon took over the project when the original authorized biographer and his friend, Robert Lucid, died unexpectedly in 2006. But Lennon went his own way, beginning fresh with his own style and sensibilities. And, despite teaching Mailer’s work through decades of college courses, he uncovered revealing new information as he wrote the book.  Lennon had not known, for example, how miserable Mailer was in the early 1950s after his second and third novels, Barbary Shore and The Deer Park, received terrible and mediocre reviews, according to Lennon. “He thought about becoming a lawyer, a carpenter or electrician, or working in prison administration. But his mood lightened around the time he co-founded The Village Voice.”
     The biographer also didn’t realize the gravity of Mailer’s financial problems precipitated by the cash flow needed to support his large family. “I also did not grasp the extent of his amorous adventures, his philandering.” Lennon said. “He would be faithful for long periods, but until his later years always fell off the monogamy wagon.”
     Because of his close friendship with Mailer, Lennon had to deal with his own presence in the narrative. “It was a problem,” he said. “I really enter the story around 1980, about the time John Lennon was killed and this caused confusion—two Lennons banging around in the same chapter.” Mike Lennon tried different tacks: leaving himself out, using the first person, and calling himself a “friend.” Ultimately, like Mailer in The Armies of the Night, he used his own name in the third person. “I don’t know if it was the right decision,” he says, “but I am liking it more and more.”
     Lennon’s purchase of a condo near Mailer’s home in Provincetown on Cape Cod recalls other biographers’ quests for intimate understanding of their subjects. “I had Boswellian aspirations, and it was the only way to spend a lot of time with him,” Lennon said. Over three years he put together a 150,000 word “Mailer log,” a great resource for his book, based on three years of conversations and observations. “We got along pretty well and could see each other daily with no real strain,” Lennon said. “I tried to write down what he said at the dinner table, the poker table, and out on his back porch overlooking the Provincetown Harbor. My wife remembered a lot of his table talk, too.”

     Donna Pedro Lennon has been with him every step of the way. She read and edited every chapter, he said, “and did an amazing amount of research. She transcribed all the interviews, and put together the photo section too… and she ran the house single-handedly for four years while I wrote. Without her help, and that of Barbara Wasserman, Mailer’s sister, there would be no biography.”

 

Barbara Burkhardt is the author of William Maxwell: A Literary Life and was an Associate Professor of English at the University of Illinois Springfield.  She serves as BIO secretary and is at work on a new biography.

Compleat Biographer Conference Returns to Boston, Its Birthplace

Celebrating its fifth year, the BIO Compleat Biographer Conference will be held May 16-18 at the University of Massachusetts Boston campus, the site of the first conference in 2010. Since then, the conference has grown into the premier gathering for biographers eager to learn about research and interviewing techniques, bone up on key aspects of the writer’s craft, obtain inside advice about publishing, and discover new marketing strategies.

The 2014 conference promises to continue the high standard set by past gatherings by offering a diverse and stimulating lineup of panels and master classes, plus tours of six leading research sites in Boston and Cambridge. Registration for the conference will begin in mid-December. We have secured special rates at Boston hotels, which will be on the registration site.

On Friday, May 16, members of the Boston Biographers Group will serve as guides for three morning-to-early-afternoon tours, each one including two prominent institutions. Among the sites are the Massachusetts Historical Society, New England Historic Genealogical Society, and the Arthur and Elizabeth Schlesinger Library on the History of Women in America.

Saturday, May 17, will be devoted to wide-ranging panels on practical and thought-provoking topics designed to interest beginners as well as seasoned biographers. At lunch, conference-goers will gather to compare notes, talk shop, and hear from our keynote speaker—the 2014 BIO Award winner—whose identity will be announced in the January 2014 issue of TBC along with the names of prominent panelists.

Panel topics include:

  • Biography 101: Where Do I Start?
  • Funding Your Biography
  • Research: Archive to Endnotes
  • Getting the Family on Board
  • Finding the Balance: The Life, the Context, the Work
  • ‘And Then What?’—Creating Suspense in Biography
  • What Happens After You Turn in Your Manuscript?
  • Dealing with Your Agent…or Choosing Not to Have One
  • Writing Boston/Writing New England
  • Writing for Young Adults
  • The Challenges of Group Biography
  • Twice Marginalized: The Challenges of Writing About Little-Known Gay Subject
  • The Dark Side: Addressing the Unsavory Elements of a Subject’s Character
  • The University Press and Biography
  • What Editors Actually Do (and Don’t Do)
  • Cultivating Readers & Blurb Writers
  • The Book Tour: Real and Virtual
  • Market Trends for Biography
  • Diary of a Biographer: How Authors Lived Their Lives While Writing Someone Else’s

On Sunday morning, May 18, the conference will offer a select group of master classes, including:

  • The Craft of Interviewing, with John Brady, author of The Craft of Interviewing
  • Biography Workshop: Writing the Proposal, with Susan Rabiner, coauthor of Thinking Like Your Editor
  • Self-Publishing for New and Re-Released Titles
  • Promoting Your Biography: Hiring a Publicist or Going it Alone, with Carl Rollyson, author (most recently) of Amy Lowell Anew: A Biography

As in past years, the conference planning and execution rests with a cadre of dedicated volunteers. Members of this year’s Site Committee, chaired by Ray Shepard, are Chip Bishop, Allison Chisholm, Marlene Donovan, Nigel Hamilton, Elizabeth Harris, Sally Hill, Josh Kendall, Melinda Ponder, Marian St. Onge, Phyllis Steele, and Quincy Whitney. The Program Committee, chaired by Cathy Curtis, comprises Kate Buford, Greg Daugherty, Deirdre David, Beverly Gray, Anne Heller, Brian Jay Jones, Josh Kendall, Marc Leepson, Ray Shepard, William Souder, and Will Swift.

Biblio Award Winner Better than His Promise

by Carol Sklenicka

 

When I met research consultant David Smith, winner of the 2013 Biblio Award, at the BIO reception at the New York Society Library in May, I mentioned that my current biography subject, novelist Alice Adams, frequented the jazz clubs on 52nd Street during and after World War II. Since I live in California, I wondered aloud to Smith how I might get a feel for that era and learn more about jazz players that Adams knew. Smith promised to help – for free. I figured he was speaking out of post-award cocktail party euphoria.
     Still, as I packed for a trip to New York earlier this month, I emailed Smith. I mentioned that I’d like to see photos of New York in the 1940s. Next day I received emails of catalog citations from the New York Public Library, where Smith had a long career as a research librarian. Next came an offer to meet me at the 42nd Street library on Monday and an invitation to join him at Birdland to hear David Ostwald’s Louis Armstrong Eternity Band on Wednesday.
     Biographers are nothing if not game, so I said yes to both offers. Smith and I plowed through dozens of books in the Milstein Division and folders of photos at the Picture Collection across Fifth Avenue, a wonderful resource I’d never heard about. The next day found me (without David, but equipped with his catalog-search results) at the Schomburg Center for Research in Black Culture, accepting more help from librarians Sharon Howard and Maira Liriano and their assistants.
     Wednesday night at Birdland, when David Ostwald put down his tuba for a break, he joined Smith and me at our table to say that he’d heard about my research and maybe—just maybe—he’d be able to sneak me into Roosevelt Hospital after the set for a visit with his friend George Avakian, longtime producer of jazz for Columbia Records. Two hours later, I was at Avakian’s bedside hearing his tales of Louis Armstrong, Jimmie Lunceford, and the man who most interested me in with regard to Alice Adams, trombonist Trummy Young.
     I had just read liner notes that Avakian wrote for the album Ambassador Satchmo and knew I was in the presence of a major figure in American jazz history. Ostwald helped me keep the conversation flowing with 94-year-old Avakian, who was tired but recovering after a bout of flu. David Smith looked on with fascination: “That was an unforgettable evening! Seeing you interviewing with George Avakian was a real thrill for me,” he wrote me later, taking no credit at all for the encounter he had engineered.
     No wonder Smith won the Biblio. He loves to help writers. I urge other biographers to contact him too.

 

Carol Sklenicka, author of Raymond Carver: A Writer’s Life, is now completing the biography of Alice Adams, another gifted short story writer.

Atlas Explores Biography and a Biographer’s Life—His Own

Atlas's stint at the New York Times included his editing its book review section.

Atlas’s stint at the New York Times included his editing its book review section.

Studying the craft of biography and the biographers who have shaped it, writing biographies, editing and publishing the works of other biographers: In a career that has spanned almost 40 years, James Atlas has done it all, along with working as an editor for the New York Times and a writer for many other major periodicals.

Now, Atlas is making news in the world of biography again, serving as the editor for Amazon’s new Icons series of short-form biographies. The initial run of twelve titles, available both electronically and in hard cover from Houghton Mifflin Harcourt, will debut this December with Jay Parini’s Jesus: The Human Face of God.

Atlas is also at work on The Shadow in the Garden, a book that explores his relationship to the craft of biography. It’s a memoir of sorts, but as Atlas told TBC, readers won’t find much about his career or personal life. Instead, Atlas said, “What I really wanted to do was write a story, a picaresque tale” that blends his experiences as a biographer with “an account of how I learned what biography is.”

The Ins and Outs of Icons

The exploration of his own life as a biographer will be full length; Atlas said he’s written 100,000 words. Now, his agent instructed him, “You can put in different words, but you can’t put in more words.” Atlas hopes to finish the book this year.

It’s the short-form bio, however, that has made Atlas a prominent publishing figure. He created the Penguin Lives series while at that publishing house, then edited the similar Eminent Lives series for HarperCollins. He also founded his own company that published short biographies, as well as other genres. As in those past ventures, Altas is using Icons to pair prominent writers from various disciplines with famous subjects.

Amazon says the books focus on “canonical figures in the culture, both historical and contemporary.” Although originally slated to come in at 25,000 words, many of the Icons titles are closer to 45,000 to 50,000 words. Atlas sees that as a good thing: “They’re really substantial books, books as we know them and love them.”

The first round of books include titles on such decidedly major figures as Joseph Stalin, J. D. Salinger, Vincent Van Gogh, and Ernest Hemingway. A somewhat more surprising figure may be filmmaker David Lynch, but Atlas said that choice reflects his desire to include influential contemporary figures from a variety of fields. Overall, Atlas sad he wanted figures “who are recognizable and yet who we can learn about and learn from.”

As for choosing the writers and their subjects, Atlas uses a process that served him well with Penguin Lives and Eminent Lives. He said he selects writers “whose work I admire and who will be galvanized by a subject.” Then, through conversations, he and the writers decide who would be the best subject. “That’s one of the most exciting things about it, this sort of psychiatric element,” he said. “We’re going to lay the writer down on the couch and figure out who interests him or her. That’s part of the creative dynamic of it.”

A press account in the Atlantic Wire announcing the debut of Icons noted that the initial list of authors had only two women—including BIO board member Anne Heller, who will write about the only female subject, Hannah Arendt. Atlas told the Atlantic Wire that two more women biographers were under contract. One of them is BIO member Megan Marshall, who will be writing about poet Elizabeth Bishop.

Biographers and Shadows

Returning to his memoir, Atlas said his notes for the project go back to at least 1995. The title came from the subject of Atlas’s last biography, Saul Bellow. How the title emerged in Atlas’s notes and what Bellow actually wrote, Atlas said, “already leads me into some of the dilemmas of writing biography.” Atlas remembered that, “Bellow described the biographer as the shadow in the garden… but looking again over my journals I found that he said the biographer was the shadow of the tombstone in the garden. So before you even open the book, we’re in troubled waters here.”

The Shadow in the Garden will trace Atlas’s years studying at Oxford with Richard Ellman, the biographer of James Joyce and Oscar Wilde, among others; the experience writing his first biography, about Delmore Schwartz; and the ten years he devoted to his study of Bellow. He will also look at the biography he didn’t write, about Edmund Wilson. Folded into that is his study of the craft of biography, including a brief look at its history. But the focus he said, is on “the way I actually studied and read about biography,” delving into his experience with such classics as Michael Holroyd’s work on Lytton Strachey. “All of that,” Atlas said, “is told in the form of a story, because one of the things that attract me to biography is that it is a story. And you can create a book that is as complicated and dense with literary style as any novel.” Atlas hopes his story is an entertaining one: “I want it to be a fun book to read.”

Given all that he’s accomplished as a writer and publisher, how does Atlas ultimately define himself? He said, “In terms of my actual trade, and profession, I am a biographer.”